From most luxurious, leading brands of clothing, accessories, perfumery, jewelry and shoes, to the most emotion & thought provoking local artistry, personage houses the grandeur of the new-age, concept store on its first floor. Complete with live artistry and the most unique shopping experience in the Kingdom, Vim is undeniably the epoch of conception.


Personage is setting a new trend in Saudi Arabia’s shopping realm by introducing one of the first concept stores to the Kingdom. Our concept store sells carefully curated and unique selections of items that connect to an overarching theme. Items range from international luxurious brands to local chic trademarks.